WILD X

Transforming Adventure Dolls
Pratt Institute / 2019

This redesign of the Transformer robot toy highlights confident young women that transform into powerful animals. The characters are extreme sport athletes who have been gifted with magical powers to transform into apex predators and embody the characteristics of these animals, maintaining the original Transformer themes of adventure, power, teamwork, and transformation.

My hope is that these characters’ personalities, power, and activities along with maintaining the plastic, action figure style of Transformers might ignite new play patterns and ways of thinking in young girls.